In-venue. Experiential. Social media. Event. Hospitality. Mobile. Retail.
Marketers have many tools at their disposal to activate their sponsorships.
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Brands and agencies discuss how some of their most recent ideas came together and how they developed innovative strategies for reaching consumers.
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Comcast connects with Hispanics
Mercedes-Benz hits the social highway
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Coke, NASCAR get the party started
Nike 6.0 throws the ultimate house party
Bigelow makes tea manly through spots
