Most Effective Nhl Team Owner
| Mike Ilitch (Detroit Red Wings) | 17.8% |
| Mario Lemieux/Ron Burkle (Pittsburgh Penguins) | 13.6% |
| Comcast (Philadelphia Flyers) | 9.1% |
| Ted Leonsis (Washington Capitals) | 8.8% |
| Rocky Wirtz (Chicago Blackhawks) | 8.1% |
Respondents: 1,088
Nhl Team That Has Shown The Most Innovation In Its Business Practices
| Chicago Blackhawks | 8.8% |
| Pittsburgh Penguins | 8.6% |
| Washington Capitals | 8.6% |
| Philadelphia Flyers | 7.8% |
Respondents: 1,088
Sponsor That Does The Best Job Activating Around The Nhl
| MillerCoors/Molson Beer | 17.3% |
| Bridgestone | 13.4% |
| Geico | 9.5% |
| Tim Hortons | 8.7% |
| Verizon Wireless | 6.4% |
Respondents: 1,088
The Nhl Should Ban Player Fighting
| No, key part of the game | 69.7% |
| Yes, time has come | 23.3% |
| No opinion | 7.0% |
Respondents: 1,041
Event You’D Rather See
| Stanley Cup Final | 68.0% |
| Winter Classic | 29.8% |
| NHL All-Star Game | 1.7% |
Respondents: 1,046
Least Effective Nhl Team Owner
| NHL (Phoenix Coyotes) | 16.3% |
| Charles Wang (New York Islanders) | 15.4% |
| James Dolan (New York Rangers) | 10.2% |
| Tom Hicks (Dallas Stars)* | 7.1% |
| Alan Cohen (Florida Panthers) | 6.8% |
*Since the close of the survey, Tom Gaglardi has become owner of the Stars.
Respondents: 1,088
What The Next Five Years Hold For The New York Islanders
| Team will still be looking for a deal for a new arena | 35.9% |
| Team will land a deal for a new arena | 34.9% |
| Team will relocate | 24.9% |
Respondents: 1,009
In Five Years, The Winnipeg Jets Will Be
| A successful team on and off the ice | 53.5% |
| Struggling with ticket and corporate sales | 33.7% |
| Not in Winnipeg | 5.9% |
Respondents: 1,000
What The Next Five Years Hold For The Phoenix Coyotes
| Team will be sold; new buyer will relocate the team | 66.4% |
| Team will be sold; new buyer will keep the team in Arizona | 22.6% |
| Team will fold | 7.2% |
Respondents: 1,009
