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Grade David Stern’s performance over 30 years as NBA commissioner:
| A | 43.1% |
| B | 43.3% |
| C | 10.7% |
| D | 2.4% |
| F | 0.5% |
Responses 1,028
Face of the NBA:
| LeBron James | 84.0% |
| Kevin Durant | 6.0% |
| Kobe Bryant | 5.0% |
Responses 932
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Sponsors that do the best job
activating around the NBA:
| Sprite | 40.4% |
| Kia Motors | 39.3% |
| Nike | 36.7% |
| Gatorade | 35.5% |
| Adidas | 24.5% |
Note: Respondents could select three.
Responses 1,298
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Most effective NBA team owner:
| Micky Arison (Miami Heat) |
25.8% |
| Mark Cuban (Dallas Mavericks) |
17.2% |
| Peter Holt (San Antonio Spurs) |
11.8% |
| Mikhail Prokhorov (Brooklyn Nets) |
11.3% |
Responses 1,001
nbae / getty images
Least effective NBA team owner:
| Michael Jordan (Charlotte Bobcats) |
26.6% |
| James Dolan (New York Knicks) |
15.9% |
| Atlanta Spirit (Atlanta Hawks) |
6.5% |
| Maple Leaf Sports and Entertainment (Toronto Raptors) |
6.1% |
Responses 971
NBA team that has shown the most innovation in its business practices in the last five years:
| Brooklyn Nets | 25.3% |
| Miami Heat | 12.6% |
| Dallas Mavericks | 12.0% |
Responses 931
