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Face of the NHL:
| Sidney Crosby | 68.0% |
| Alexander Ovechkin | 9.0% |
| Patrick Kane | 5.0% |
Responses 639
Sponsors that do the best job activating around the NHL:
| Bridgestone | 37.9% |
| MillerCoors/Molson Beer | 30.8% |
| Tim Hortons | 24.5% |
| Verizon Wireless | 20.1% |
| Geico | 19.4% |
Note: Respondents could select three.
Responses 731
How well has the NHL rebounded from the effects of the two recent lockouts?
| Fully recovered | 27.1% |
| Somewhat recovered | 49.1% |
| No change | 7.9% |
| Somewhat declined | 9.7% |
| Greatly declined | 3.1% |
Responses 831
NHL team that has shown the most innovation in its business practices in the last five years:
| Chicago Blackhawks | 21.6% |
| Los Angeles Kings | 12.6% |
| Pittsburgh Penguins | 7.7% |
| Boston Bruins | 7.3% |
Responses 699
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Holding six outdoor NHL games in the 2013-14 season is:
| Too many | 60.0% |
| The right amount | 29.6% |
| Too few | 4.3% |
Responses 822
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Most effective NHL team owner:
| Rocky Wirtz (Chicago Blackhawks) |
32.4% |
| Mike Ilitch (Detroit Red Wings) |
16.0% |
| Jeremy Jacobs (Boston Bruins) |
11.4% |
| Mario Lemieux/Ron Burkle (Pittsburgh Penguins) |
11.1% |
Responses 756
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Least effective NHL team owner:
| Charles Wang (New York Islanders) |
14.2% |
| James Dolan (New York Rangers) |
12.5% |
| Vincent Viola (Florida Panthers) |
11.4% |
| George Gosbee (Phoenix Coyotes) |
10.9% |
Responses 727
