Most OVERPRICED sports property:
| NFL | 33.6% |
| NASCAR | 10.9% |
| MLB | 7.1% |
| NBA | 7.0% |
Responses 992
Most UNDERPRICED sports property:
| MLS | 14.6% |
| NHL | 13.7% |
| NCAA | 9.5% |
| MLB | 8.1% |
Responses 990
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Corporate sponsor you would most want to align with your property:
| Nike | 39.0% |
| Coca-Cola | 22.3% |
| Anheuser-Busch | 20.5% |
| Apple | 19.0% |
Note: Respondents could select three.
Responses 997
Sports property a corporate sponsor would most want to identify with:
| NFL | 44.9% |
| MLB | 12.8% |
| NCAA | 8.7% |
| NASCAR | 6.2% |
| NBA | 5.6% |
Responses 1,008
