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| Fans pack the Coke Zero Countdown at the March Madness Music Festival. |
From the Final Four to the MLB All-Star Game, leagues and sports properties are going deep into their playbook to improve the fan experience at marquee events. Find out some of the elements and attractions they’re using to take events to the next level.
What’s Inside
MLB puts local stamp on the Midsummer Classic
Darlington makes most of historic opportunity
No holding back for BNP Paribas Open
Golf tournament drives the conversation
College championships mix it up to broaden reach
NBA All-Star sets bar higher in each new market
