BRIAN MICHAEL LAUER / BML PHOTO
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michael
Rubin
Executive Chairman, Fanatics
Founder & CEO, Kynetic
CHANGE FROM 2014: NEWCOMER
Fanatics’ influence over licensed sports e-commerce includes deals with every big sports league and more than 300 professional and college teams. As Rubin’s company expands into different areas of the business, like brick-and-mortar retail and vertical arrangements, which include manufacturing of licensed goods, it will be intriguing to see how fanatical the industry will become.
