Marketing and Sponsorship

Axalta to make big splash with Daytona deal

Tourney is Pepsi’s first event as NBA partner

Media

Packages change, but bundles still the business for programmers

ESPN’s new deal doubles rights fee

‘We try … to lean on the power of context’

For upfront season, networks to seize on out-of-home viewing measurement

Leagues and Governing Bodies

Two decades of the W

Freedom and a fast deadline created league’s look

Past players' perspective

Borders sees social media as key to raising profile

MLB employs new pitch with Play Ball

New group’s focus: Corruption in e-sports

Facilities

Barclays Center adds e-sports event for October

Two busy arenas have suite renovations as summer to-dos

Chitwood hits the ground on four wheels as new COO of ISC

Labor and Agents

Draft night culminates wild ride for Rep 1 Sports, QB clients

Segal, France extend run of multiple first-rounders

For Roc Nation, a new agent and a No. 6 pick

In Depth

What’s holding up virtual reality as a game changer?

The players in VR

5 questions for VR

Panelists discuss current challenges and future opportunities for VR

A VR primer

Franchises

Warriors mine smart court data

Colleges

NCAA tabs agency for Final Four events

Finance

Warriors valued at $1.6B

Olympics

USOC hire to help with college feeder system

Opinion

Important skills to master: Communication, empathy, creativity

NPF commissioner seeks sponsor to say ‘Yes, there is value here’

Past their prime time: The growing obsolescence of team TV, radio territories

Cartoon: Jackpot or joker?

People and Pop Culture

People: Executive transactions

Plugged In: Anita Elberse, Harvard Business School

Faces and Places

What I Like: Beth Brady, SVP and CMO, Principal