PROFESSIONAL
What I like …
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| The Principal Charity Classic, part of the PGA Tour Champions schedule, starts May 31 in Des Moines, Iowa.
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■ An influential person in my career: My father. I greatly admire and respect him because of his work ethic and appreciation for family. His father passed away when he was 3 years old, so he was raised by a single mother. They always worked very hard for everything they had. He finished college in three years and then put himself through medical school to become an orthopedic surgeon.
■ A brand: Apple. Everyone who knows me knows my love of all things Apple.
■ In a hire: Curiosity.
■ A sports facility: Xcel Energy Center.
■ A fantasy job: CEO of Vail Resorts.
■ An invention: Fitbit.
Beth Brady
Senior Vice President, Chief Marketing Officer,
Principal
■ Where I’m From: I was born and raised in Minneapolis and currently live in Des Moines, Iowa.
■ Where I Went to School: B.A. in economics and political science, St. Lawrence University; master’s of public administration, Columbia University.
■ My First Job: Waitressing at Perkins as a teenager. I served a lot of pancakes.
What I like about …
■ My job: Every day is different. It challenges me and makes me better, as a CMO and as a person.
■ Sports: I love fitness and, by extension, sports of all kinds. There is nothing like watching a good game.
■ Sports Technology: Our ability to use technology to continue to make sports safer.
■ Competing: It’s about doing things at a higher level, constantly trying to improve. To become better, faster, stronger … the best.
■ The future of sports business: Engagement rules, and the exciting challenge is continuing to find new and meaningful ways to connect with consumers — and their loyalties.
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| Xcel Energy Center
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■ Sports fans: Their passion is unmatched.
What I would like to …
■ See more of in sports: Technology to prevent injuries.
■ See less of in sports: Parents and coaches who cross the line into poor sportsmanship.
■ See less of in sports business: Covering up bad behavior and cheating.
■ See different: Less pressure on young athletes so they can have fun and love the game.
■ Eliminate: Life-threatening injuries to athletes.
What I don’t like …
■ In general: Bullies — in business, in sports and in life.
■ Pet peeve: Long, overly verbose emails.
■ In sports: Cheating.
■ In business: Dishonesty.
■ About sports fans: Rabid fans who forget it’s just a game.
PERSONAL
What I Like …
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| Tim Tebow
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People:
People who care, take accountability and support humanity first.
■ That would surprise those who know me: I like a good celebrity gossip magazine.
■ Above all else: Family and faith.
■ Heroes: My parents.
■ Players: Tim Tebow for his humility and for who he is as a person.
■ Teams: Minnesota Vikings.
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■ City: New York City.
■ Memento: My worker credentials from the 1980 Winter Olympics in Lake Placid. I had the opportunity to help with the opening and closing ceremonies while I was a student at St. Lawrence University in New York.
■ Time of year: Summer for its warmth. Everything is alive.
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■ Author: James Patterson.
■ Magazines: Fitness, InShape.
■ Websites: Amazon, Zappos … yes, I love to shop!
■ Gadget: Apple iPhone 6 Plus.
■ App: Weather Channel.
■ Chore: Weeding my garden.
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| Led Zeppelin
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■ Hobbies: Gardening, skiing, biking and reading.
■ Trips: Anywhere I can ski!
■ Movies: “Harry Potter” — all of them.
■ TV: Sports and home improvement shows.
■ Concert: Led Zeppelin.
■ Food: Lobster.
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| Adele
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■ Dessert: Anything chocolate.
■ Drink: Coffee.
■ Scent: Roses.
■ Vacation spot: Vail.
■ Singer: Adele.
■ Quote: “Well-behaved women seldom make history.” — Laurel Thatcher Ulrich.
