On The Ground in Rio

Cancer, challenges don’t slow USA Swimming’s Wielgus

Facing renewals, USOC woos partners in Rio

New Tokyo 2020 sports provide unique platform for U.S.-based leagues

Marketing and Sponsorship

Rams tap Corona as first sponsor in L.A.

Porsche continues sports focus with Mets

Bottle for the Battle: Bud Light official domestic for Bristol game

MiLB adds color to its sponsorship picture with Crayola deal

Media

ESPN plans 28-hour fantasy football primer

Olympics give NBC promotional path for EPL

With more games and more viewers, soccer’s on a roll on TV

Leagues and Governing Bodies

It’s still a field of dreams, MiLB execs say

NASCAR’s Phelps moves into global role; Gregory is new CMO

Lawsuits claim AFL may be insolvent; league says business as usual

Franchises

Yankees’ uncharacteristic selling spree at trade deadline not expected to affect bottom line

Facilities

Bulldog beach: Mississippi State brings cabanas to stadium

AEG Facilities launches consulting division

Labor and Agents

NFLPA’s tweaks to rep agreement irk agents

NFL agents the Katz brothers leave Rosenhaus Sports

For Meyer, time is finally right to work directly for a union

Lagardère buys experiential firm

In Depth

The Sports Playgrounds

LakePoint offers travel-sports vacation experience

Room to play

Colleges

A bigger Big 12? Maybe ...

Sidearm will add tech of startup Lisnr to schools’ mobile apps

Hurricanes and Eon Sports offer first college VR channel

Colleges take recruits on 3-D virtual tours

Opinion

Collective study of economic impact would benefit youth sports

What the ecological mess at the Rio Olympics teaches us

Cartoon: Olympic spotlight

Coast to Coast

Coast to Coast

People and Pop Culture

Plugged In: Jay Helmick, VP of sales and marketing, Axe Bat

People: Executive transactions

Faces and Places

The Sit-Down: Bill McDermott, CEO, SAP SE

Video of the Week: Muhsin Muhammad