The next generation of fans and new frontiers of sports marketing were among the hot topics at the Momentum Sports Marketing Symposium Nov. 9-10 in New York City. David “Big Papi” Ortiz, with marketing agent Alex Radetsky, ventured into Yankees territory to discuss campaigns connected to his final season in the majors.
ALL PHOTOS BY MARC BRYAN-BROWN
 |
| Coca-Cola’s Ricardo Fort: “The next 10 years are going to be fundamentally different from the sports world we grew up in.” |
 |
| Tecate’s Felix Palau told how the beer brand grew by focusing on passion for two sports, boxing and soccer. |
 |
| Lorraine Buck, vice president of brand marketing for Feld Entertainment |
 |
| Paul Speaker of the World Surf League quick-pitches his sport during the “Accelerating Into the Future” segment. |
 |
| Donna Goldsmith of Tough Mudder |
 |
| Nick Horbaczewski of Drone Racing League |
 |
| Alex Radetsky and client David Ortiz discussed athletes as brands and Ortiz’s recent retirement from the Boston Red Sox. |
 |
| Ortiz welcomed photos after the session |
