Properties you would most want your company aligned with as a sponsor:
| NBA | 56% |
| NFL | 35% |
| MLB | 30% |
| NCAA | 25% |
| MLS | 21% |
| PGA Tour | 19% |
| NHL | 14% |
| USOC | 14% |
| EPL | 13% |
Responses 642
Note: Respondents could select three.
Corporate sponsor you would most want aligned with your sports property:
| Nike | 37% |
| Under Armour | 34% |
| Apple | 31% |
| Coca-Cola | 19% |
| 19% | |
| Amazon | 16% |
| American Express | 12% |
| Anheuser-Busch | 11% |
| Gatorade | 11% |
Responses 631
Note: Respondents could select three.
Seattle Sounders alum Steve Zakuani signs an autograph at a fan night sponsored by Delta - Getty Images
Property that would benefit the most from an influx of sponsorship dollars:
| MLS | 21% |
| WNBA | 18% |
| Minor League Baseball | 7% |
| LPGA | 6% |
| NWSL | 6% |
Responses 612
Twitter stock: Buy, sell or hold?
| Buy | 22% |
| Sell | 30% |
| Hold | 48% |
Responses: 623
Most effective social media platform for engaging sports fans:
| 53% | |
| 21% | |
| 15% | |
| Snapchat | 9% |
| Other | 1% |
Responses: 635
Least effective social media platform for engaging sports fans:
Raiders:
| Snapchat | 36% |
| 32% | |
| 20% | |
| 10% | |
| Other | 2% |
Responses: 623
Showing NFL Thursday night games on Twitter will _________ the TV ratings of league broadcasters CBS and NBC.
| Help | 14% |
| Hurt | 31% |
| Have no effect on | 55% |
Responses: 640
In the next seven years, will a technology company like Twitter, Amazon or Apple secure exclusive media rights for live event broadcasts of one of the four big leagues in North America?
| Yes | 65% |
| No | 35% |
Responses: 644
Does your household have a traditional pay TV (cable/satellite) subscription?
| Yes | 90% |
| No | 10% |
Responses: 641
