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Kevin
PLANK
Founder & CEO
Under Armour

CHANGE FROM 2015: +7
Under Armour’s brand is burning so brightly that even though Nike has more than six times the revenue, Nike executives have long considered Under Armour their biggest competitor. Under Armour must match Nike’s overseas prowess, and Plank’s relentless focus on innovation needs to show business results before UA can close the gap.

