ANHEUSER-BUSCH (2)
33
jorn socquet
Vice President, Marketing Strategy for Core Brands
Anheuser-Busch InBev
CHANGE FROM 2015: -7
marcel marcondes
U.S. Vice President of Marketing
Anheuser-Busch InBev
CHANGE FROM 2015: NEWCOMER
A
-B has forever been the sports industry’s biggest sugar daddy, but these aren’t easy times for America’s top brewer. Marcondes was recently elevated to U.S. vice president of marketing — the fifth U.S. marketing vice president at A-B in the past nine years. Socquet remains as global vice president, marketing strategy for core brands. Bud Light’s market share is slipping in the U.S., so tough decisions on marketing expenditures and tactics lie ahead.
