BYRON E. SMALL / ATLANTA BUSINESS CHRONICLE; GETTY IMAGES
35
sandy douglas
President
Coca-Cola North America
CHANGE FROM 2015: +5
bea perez
Chief Sustainability Officer
Coca-Cola Co.
CHANGE FROM 2015: NOT RANKED
C
oke is nearly as ubiquitous as A-B across American sports and faces similar challenges: share slippage and the decline of full-calorie brands. In addition to changing consumer tastes, Coke marketers like Douglas and Perez must now fend off a global movement to tax their core product. Perez this year was given authority over the company’s global assets, retailing and licensing division, which includes its major sports properties.
