100 people who changed the NHL’s business

1. Gary Bettman

Commissioner for nearly a quarter century during the league’s greatest business growth.

2. Wayne Gretzky

Wayne Gretzky

Photo by: Getty Images

“The Great One” remains the person most associated with the game of hockey.

3. Clarence Campbell

The league’s third president reigned for more than 30 years, from 1946 to 1977.

4. Gordie Howe

“Mr. Hockey” redefined the game on the ice and helped spearhead the players union off of it.

5. Frank Calder

The league’s first president, from 1917 to 1943, presided over the expansion from Canada into the U.S.

6 (tie). Ted Lindsay & Doug Harvey

Star players and rivals who in the 1950s worked together to form the first NHL Players’ Association.

8. John Ziegler

President of the NHL from 1977 until 1992 who presided over the merger with the World Hockey Association.

9. The Wirtz family

Arthur, Bill and now Rocky have been influential owners of the Blackhawks for decades.

10. Mario Lemieux

“Super Mario” starred for the Penguins before eventually buying and saving the franchise.

11. Bobby Orr

One of the league’s greatest stars, he also was one of the first hockey players to use an agent and has served as a top-flight agent for the past 20 years.

12. Ed Snider

Founder and influential owner of the Flyers for 50 years.

13. Maurice “Rocket” Richard

Star player was a cultural icon across French Canada whose suspension in 1955 even triggered a riot in Montreal.

14. Jeremy Jacobs

Owner of the Bruins since 1975, Jacobs has been a guiding force for the league for decades.

15. Molson family

Owners of the Canadiens for 60 years, or for two-thirds of the franchise’s 24 Stanley Cups, the family’s brewery also has been a consistent corporate presence in the game.

16. Alan Eagleson

Former agent was the first executive director of the NHLPA who later was imprisoned after it was found he abused the position.

17. The Patrick family

Three generations of players and coaches have helped shape the way the game is played and organized.

18. Bob Goodenow

Succeeding Eagleson at the union, Goodenow was a hard-nosed negotiator who led the players through multiple labor disputes.

19. Tim Horton

Legendary player whose doughnut brand has become synonymous with the sport in Canada.

20 (tie). Mike & Marian Ilitch

Owners of the Red Wings for the past 35 years, accounting for four of the franchise’s 11 Stanley Cups.

Clarence Campbell

Photo by: Getty Images

22. James Norris

Red Wings owner for five of their Stanley Cups who also had ownership interests in the Blackhawks and Rangers.

23. Phil Esposito

Hall of Fame player who helped bring the NHL to Tampa in 1992.

24. Danny Gallivan

The voice of “Hockey Night in Canada” for 32 years.

25. Art Ross

As a player and executive, greatly affected the game’s rules, created the style of puck used today and improved the goal nets.

26. Don Meehan

Hugely successful agent for the last 30-plus years.

27. Conn Smythe

Owner of the Maple Leafs for eight of their 13 Stanley Cups, his name has adorned the playoff MVP trophy since 1965.

28. Tex Rickard

The former Texas lawman founded the New York Rangers in 1926 and built the third incarnation of Madison Square Garden.

29. Bill Daly

Right-hand man for Commissioner Bettman during the league’s massive growth during the last 20 years.

30. Borje Salming

The first European player to have a major impact in the league in the 1970s and ’80s.

31. Don Ruck

Hired by the NHL in 1966, considered the first marketing executive for the league.

32. Ralph Mellanby

Longtime producer for “Hockey Night in Canada.”

33. Marguerite Norris

First female executive in league history who served as president of the Red Wings from 1952 to ’55.

34. Willie O’Ree

The Canadian is the first black player in the NHL, debuting in 1958.

35. John Collins

Helped spearhead the league’s business growth with such initiatives as the Winter Classic and Stadium Series.

36. Ken Dryden

Legendary player, author, executive and thought leader.

37. William Jennings

Longtime governor and president of the Rangers and a key figure in the league’s expansion in 1967.

38. Joel Nixon

Pioneered the NHL’s broadcast strategy moving into cable.

39. Gary Davidson

Co-founder and president of the WHA, which led to four franchises joining the NHL in 1979.

40. Lord Stanley

Namesake of the most famous trophy in sports.

41. René Fasel

President of the International Ice Hockey Federation responsible for the NHL appearing in the Olympics.

42. Brian O’Neill

Fifty years with the league, handling everything from the draft to player discipline to the Stanley Cup.

43. Scott Bowman

Arguably the greatest coach ever with nine Stanley Cups and nearly 1,500 victories between the regular season and playoffs.

44. Chris Chelios

Essential American player and players union advocate who tied Gordie Howe’s record of appearing in 26 NHL seasons.

45. Tommy Gorman

NHL co-founder who won seven Stanley Cups as a general manager.

46. Viacheslav Fetisov

Defied the Soviet Union and established the right for Soviet players to play abroad when he joined the Devils in 1989.

47. Ken McKenzie

Former NHL executive co-founded the The Hockey News in 1947.

48. Bobby Hull

One of the greatest and most recognized players of all time whose son Brett ranks fourth in NHL goals scored.

49. Jack Cooper

Namesake and longtime leader of Cooper Canada, which pioneered several innovations in hockey equipment.

50 (tie). Sidney Crosby

Sidney Crosby and Alexander Ovechkin

Photo by: Getty Images

& Alexander Ovechkin

Two of the game’s best players emerged as the new faces of the league coming out of the 2004-05 lockout.

52. Mike Emrick

Noted national TV voice who’s the first hockey play-by-play sportscaster to win a Sports Emmy.

53. Walter Bush

Longtime president of USA Hockey who also helped bring the NHL to Minnesota with the original North Stars.

54. Bruce McNall

Brought Gretzky to L.A. in 1988, sparking hockey interest in the U.S. and expansion into warm-weather cities in the 1990s.

55. Donald Fehr

Labor leader helped settle the NHL Players’ Association after years of dysfunction.

56. Punch Imlach

Legendary coach and general manager who won four Stanley Cups in six years in the 1960s.

57 (tie). Rob Lee & Dominique Fillion

The Reebok/Adidas design team for uniforms during the past 15 years, including event uniform looks.

59. Red Dutton

The league’s second president, from 1943 to 1946, and a Stanley Cup trustee for 37 years.

60. Frank Zamboni

Frank Zamboni (right) and son Richard

Photo by: Getty Images

Inventor of the ice-resurfacing machine that bears his name.

61. Tony Ponturo

Marketing executive put Anheuser-Busch’s money behind the NHL and many of its teams for a quarter-century.

62. Rene Lecavalier

The first commentator for the French version of “Hockey Night in Canada” and a longtime voice for the Canadiens.

63. Brian Burke

Team and league executive was a huge help to Gary Bettman when he took over as commissioner in 1993.

64. Lou Lamoriello

One of the longest-running and most successful GMs in NHL history.

65. Foster Hewitt

Iconic Canadian television voice who became famous for the phrase “He shoots, he scores!”

66. Mike Barnett

Gretzky’s agent also handled work for Brett Hull, Jaromir Jagr, Grant Fuhr, Sergei Fedorov and a host of other stars.

67. Dave Ogrean

During two stints as president of USA Hockey, he fostered a partnership with the NHL and produced an influx of American players.

68. Don Cherry

Outspoken Canadian commentator who often takes a fan-friendly, old-school bent on things.

69. Jaromir Jagr

Still playing at age 44, the international star ranks behind only Wayne Gretzky and Gordie Howe in goals scored.

70 (tie). Michael Brook & Mark Lesser

Designer and programmer, respectively, of EA Sports’ “NHL ’94,” the biggest hockey video game of all time.

72. Sam Pollock

Former general manager of the Canadiens won nine Stanley Cups from 1964 to 1978.

73 (tie). Pat Brisson & J.P. Barry

High-powered agents with CAA Sports have handled career moves for Crosby, Patrick Kane, Jonathan Toews and dozens of others.

75. Eddie Livingstone

Owner of the Toronto Blueshirts in the National Hockey Association, his battles with NHA owners led to the creation of the NHL.

76. Bill Torrey

Has spent 50 years in the league, was the architect of the Islanders’ dynasty and was with the Panthers at their start.

77. Red Fisher

Based in Montreal, the longest-serving beat writer of an NHL team at more than 50 years.

78. Howard Zunenshine

Created and oversaw The Hockey Co. for decades, which includes the CCM equipment brand.

79. James Dolan

Like him or not, he’s been the owner of the most valuable franchise for the last 22 years.

80. Kenny Holland

Longtime Red Wings GM with a major voice across the league.

81. Ted Leonsis

Owner of the Capitals for nearly 20 years, he pushes the league in new ways of thinking.

82. Brian Jennings

With the NHL for 28 years, he’s the highest-ranking executive still there from the pre-Bettman days.

83. The “Cup Keepers”

For more than 20 years, they have provided white-glove service to the Stanley Cup to keep it out of harm’s way.

84. Bob Batterman

Key negotiator for the league side during some of its most difficult labor talks.

85. Leo Dandurand

Early owner, president and coach of the powerhouse Canadiens.

86. George Tackaberry

The CCM “Tack” skate, created by Tackaberry, dominated the market for decades.

87. Harley Hotchkiss

Former Calgary owner and NHL chairman credited with strengthening Canadian teams and ending the 2004-05 lockout.

88. Greg Neeld

Became the first non-goalie to develop and wear a visor after losing an eye in junior hockey.

89. Bill Hay

Longtime head of the Hockey Hall of Fame.

90. Sam Flood

Executive producer is a big advocate for hockey inside NBC.

91. Dan Craig

Dan Craig

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Ice guru who prepares the surfaces for many of the league’s outdoor games.

92. Cooper Smeaton

Head referee for the first 20 years of the league and a Stanley Cup trustee for 30 years after that.

93. Murray Edwards

Billionaire Flames co-owner and arguably the most influential Canadian team owner.

94. Dennis Meggs

Invented breakaway hockey nets, a major safety innovation.

95. Jacques Plante

First goalie to wear a goaltender mask on a regular basis, inadvertently also creating artistic expression on the ice.

96. Stan Mikita

Father of the curved hockey stick, a game-changer for the sport.

97. Norm Green

Owner who moved the Flames to Calgary and the Stars to Dallas.

98. Laura Stamm

Power-skating pioneer has helped teach hockey players how to get down the ice quickly since 1970.

99. Bob McKenzie

The leading hockey journalist of the last quarter century, TSN’s McKenzie has thrived in the new media age.

100. Steve Hatze Petros

NHL schedule maker for nearly 30 years who balances increased TV demands with each team’s needs.



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