ADAM DETTMAN
Director, Brand Experience
MillerCoors
Which is a tougher task, maintaining one of the biggest sponsorship portfolios in sports or pushing a legacy beer brand when spirits, wine and craft beers are eroding the market for big-brand brews? Dettman, whose beverage marketing acumen was gleaned during prior stints with Anheuser-Busch, Jim Beam and Gatorade, has successfully used sports to deliver experiential rewards to consumers during his six years with MillerCoors.
