ED GOLD
Advertising Director
State Farm
After 15 years at State Farm, Gold directs the insurer’s sponsorships and media-buying efforts. In a category that seems to escalate spending on a daily basis, Gold has a clear idea of his most important mission. “We have to figure out ways to stand out,” he said, “whether that’s through sponsorship, ownership of a particular channel or putting our message in fewer places, versus putting it everywhere.”
