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Wrangler: A sports relationship 75 years and counting
Dating to 1948, the denim brand’s sponsor relationship with rodeo, and now the PBR, is the longest tenured in sports.
Weekly Issue
07.23.2023
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Quote of the Day
Promoters are understanding that colleges are trying to find more revenue, so you’re finding more tours are tailoring to college venues for that reason.-- Univ. of Louisville Athletic Association CFO Heidi Huebner, on the 'domino effect' of hosting non-athletic events.
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