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Show Stopper?
The NBA's tournament style all-star game was panned this past week, ridiculed for its ill-timed breaks, sideshows and lack of defense. Now, they'll likely start all over again.

The NBA's tournament style all-star game was panned this past week, ridiculed for its ill-timed breaks, sideshows and lack of defense. Now, they'll likely start all over again.
Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.