Kate Jhaveri, the NBA’s CMO for the past three years, is leaving the league for another job, according to industry sources.
A senior NBA team marketer said the league has begun the search for a new CMO. No word on where Jhaveri is heading. Prior to joining the NBA, she was CMO at Twitch and held marketing titles at Twitter, Facebook, Microsoft and Dell. Jhaveri’s departure means the NBA is now looking for its third CMO in less than four years.
Jhaveri was an SBJ Game Changers honoree in 2021.
