Jump CEO Jordy Leiser teased a few new capabilities for the platform during a recent check-in chat about the company’s latest team additions. The fan experience platform and ticketer is up to nine clients with the recent pickups of the Seattle Sounders and Reign, which join a clientele that includes the Timberwolves, Lynx, North Carolina Courage and Denver Summit FC.
Jump can now offer merchandise upsells, so fans in the ticket checkout process receive offers for a shirt, hat or other items. This is an example of that all-encompassing approach that Leiser and Jump have pitched and sought to provide: removing the bounce-out from the team app to the ticketing provider allows for the combination of multiple revenue channels (and the clear fan-data picture that comes with it).
Side note: As a consumer, I feel for anyone like myself who just can’t help themselves with merch. I have a hat problem. I have too many hats. My wife brings it up often. “You don’t need another hat.” I know, I know. But then I still buy a hat if it sparks joy in my heart.
Secondly, an integration with commerce platform VenueNext is unlocking more targeted promotions for fans to redeem as free F&B options or discounts toward other purchases around the venue. Leiser pointed to these as ways to boost the average purchase prices and fan lifetime values.
“We already have upgraded your seat during the game, but then it’s buy a jersey, get food and drink as a discount,” Leiser said. “Whether it’s a group, an individual ticket buyer or it’s a season[-ticket] member -- show the right offer, the right kind of promotion with the right kind of inventory to the right fan at the right time.”
Finally, Jump has also built an offer-splitting functionality. This will help franchise sales teams establish private offers for bulk ticketing purchases for community members (think an education day for students, a gathering for local groups, and so on). Typically, something like that lived on the ticketing ops side, but eventually, this will become a quick action handled by sales.
These combine with the early AI enhancements the Jump team has made to automate pricing and inventory management. Added Chief Product Officer Joel Resnicow on these fan-facing and internal tools: “We want to have a win-win relationship with our clients. We want them to be happy with Jump. We want them to better serve their fans with Jump, and we want them to run their business as well as possible. So when they drive incremental revenue, we’re happy.”
