SBJ Executive Insight: Rover · 11:17

In this SBJ Executive Insight, John Coombs, CEO and co-founder of Rover, joins the conversation from the CAA World Congress of Sports in Los Angeles to break down how personalization, automation, and real-time data are transforming the fan and season ticket member experience. John explains Rover’s approach to “right fan, right time” engagement, shares real-world use cases like rookie season-ticket member retention, and discusses how automation replaces manual workflows that slow teams down. The conversation dives into mobile-first communication strategies, key performance metrics like engagement and churn, and why the season-ticket member hub is becoming a critical touchpoint for clubs. Whether you’re a sports executive, marketer, or digital leader, this discussion offers practical insights on how to improve fan loyalty, streamline operations, and drive revenue through smarter personalization. Chapters 00:00 Introduction and overview of Rover 01:00 Challenges of delivering personalized fan experiences 02:00 Right fan, right time engagement explained 03:00 What personalization at scale really means 04:00 Rookie season ticket member use case 05:00 Automating manual workflows for teams 06:00 Know-before-you-go communications at scale 07:00 Key KPIs for personalization and automation 08:00 How sports fan journeys differ from other industries 09:00 The season ticket member hub and inbox 11:00 Advice for teams over the next 90 days #sportsbusiness #FanEngagement #PersonalizationAtScale #SeasonTicketMembers #SportsMarketing #SportsTechnology #CustomerJourney #Rover

April 23, 2026