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Industry Insight - NBA Optical Tracking Data for Next Gen Player Performance - Tech Week 2024 · 12:18

Explore the future of player performance analytics with Mark Silver from Sportradar. In this presentation, Mark introduces the next generation of NBA optical tracking data and how Synergy Sports is leveraging advanced body pose data to deliver deeper insights for coaches, scouts, and players. Key Topics: -Overview of Sportradar and Synergy Sports -Introduction to NBA optical tracking and body pose data -Evolution from 2D dot tracking to 3D skeleton modeling -Applications for coaching, scouting, and player development -Synergy Sports product suite and global reach -Data visualization and performance metrics -Future plans for scaled player tracking across teams 00:00 – Introduction and Sportradar Overview 01:09 – Synergy Sports Product Suite 02:24 – NBA Optical Tracking and 'Beyond the Dot' 04:20 – Body Pose Data and Defensive Analysis 06:37 – Data Visualization and Coaching Insights 08:12 – Player Tendencies and Pick-and-Roll Analysis 09:21 – Global Scale and Historical Data Integration 09:42 – Future Plans for Scaled Tracking 11:32 – Audience Poll: AI and Fan Personalization 12:07 – Closing Remarks

July 31, 2025

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