SBJ Executive Insight: Paragon Marketing Group · 22:39

This SBJ Executive Insight features Julie Simmons, Partner at Paragon Marketing Group. The conversation covers Julie’s career journey, leadership philosophy, and the evolution of Paragon Marketing Group. Topics include the impact of sports on personal growth, navigating career forks, building company culture, adapting to post-pandemic challenges, and the importance of diversity and youth sports. Julie shares insights on operational strategy, talent management, and her passion for health, wellness, and reading. The interview also touches on the future of Paragon, its expansion goals, and the significance of amplifying girls’ high school sports. 00:01 Introduction & Guest Welcome 01:52 Julie Simmons’ Career Journey and Early Influences 05:51 Joining Paragon Marketing Group and Early Agency Experience 06:45 Leadership, Operations, and Company Growth 08:14 Tenacity, Leadership, and Navigating Challenges 09:20 Company Culture Post-Pandemic and Transaction 11:16 Workforce Challenges and Employee Retention 13:35 Operational Strategy for Domestic and International Growth 15:25 Amplifying Girls’ High School Sports 16:49 Diversity, Youth Sports, and Client Engagement 18:00 Personal Passions: Health, Wellness, and Reading 20:33 Female Leadership and Inspiration 22:15 Closing Remarks

October 7, 2024