VideoVerse has acquired AI-enabled design platform Optikka, which it will integrate into its automated sports highlight platform Magnifi. Financial terms were not disclosed.
Optikka is a post-production, GPT bot-integrated graphic design tool with applications across video, broadcast, XR, and metaverse platforms. Magnifi secured its first Division I athletic conference client (the Mountain West Conference) earlier this year, a notable move towards the company’s goal of expanding its presence in the U.S. market. In a statement, VideoVerse CSO Prateek Sharma called the Optikka acquisition the “first step in evolving Magnifi from a point solution to a post-production automation platform.”
