ESPN releases new NWSL campaign 'It's So On'

ESPN is ready to kick off its first season with the NWSL, as today the network debuted a national brand campaign, "It’s So On," which runs through March 31 across TV, digital, social and paid channels. From creative agency Preacher, the sports marketing spot "features retired NWSL champion and World Cup champion Ali Krieger, along with cameos from a plethora of stars," including Suns F Kevin Durant (an investor in NY/NJ Gotham) and former USWNT star Julie Foudy (an investor in Angel City FC). There is also a "montage of in-game moments" with players like the San Diego Wave's Alex Morgan, Portland Thorns' Sophia Smith, NY/NJ Gotham's Rose Lavelle and more (ADWEEK, 2/27).