Fan engagement company Tradable Bits has secured the exclusive business of the East Asia Super League. The long-term deal will help the 10-team league expand its fan footprint by creating personalized experience for fans both in-person and broadcast activations. Tradable Bits, an SBJ Power Player: Fan Experience Technology, has steadily progressed in the Asia-Pacific region since hiring Maurizio Barbieri as a VP/business development for the Asian market. Since then, Tradable Bits has extended its deal with the Australian Football League and partnered with DAZN to produce broadcast activation in Taiwan.
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