Women’s National Basketball Association
Colie Edison
Senior Vice President and Chief Growth Officer
Colie Edison walked through the WNBA Live fan fest during last July’s All-Star Game in Phoenix — and grew nostalgic. With the league since 2022, she had overseen the inaugural WNBA Live back in Chicago that same year, when the W could muster only six sponsors. But, as interest in women’s basketball continued to multiply, so did the partners. There were 13 in Las Vegas for 2023, and in Phoenix, that number climbed to 24, filling up the 85,000 square feet of convention space. With a reputation as an insightful leader and marketer, Edison has fulfilled the basic premise of her job: Growth. — T.F.
