Gaming speed reads

  • 2K Sports is making a college basketball game, one in which Power 4 programs such as the Big Ten’s UCLA and Michigan State and the Big 12’s Houston are rumored to be in the mix.
  • Per our colleagues at market researcher Newzoo, EA Sports FC 2025 was No. 2 on its top 20 games by revenue for June in the U.S., U.K., France, Italy, Germany and Spain, trailing only Fortnite. NBA 2K25 was third, and Sloclap’s Rematch was ninth. MLB: The Show was 18th.
  • The recent Summer Games Done Quick benefit event raised over $2.4 million for Doctors Without Borders, and the sports games that were part of the annual speedrunning festival were Backyard Baseball ’97, AEW Fight Forever and Tony Hawk’s Pro Skater 4.
  • Mastercard renewed its sponsorship of the Esports World Cup. No details on the extension’s length were available.
  • Jaguars DB/WR Travis Hunter signed a deal with Supercell’s Clash of Clans, “celebrating his two-way football skills” in a special in-game promotion called “Travis Hunter’s Two-Way Deal.”
  • Riot Games plans to launch the closed beta test for its long-anticipated fighting game, 2XKO, on Sept. 9, per GamesBeat. It starts on PC and will roll out to PS5 and Xbox Series X/S at a later date.
  • How important can working with a beloved brand be for those outside video gaming? Magic: The Gathering’s recent Final Fantasy set sold $200 million ... in a single day, Kotaku points out. I’m wondering what sports leagues and teams can learn from this.
  • Dot Esports saw that esports legend Lee “Faker” Sang-hyeok has a suggestion for Riot Games to make League of Legends an even bigger game.


Sponsored content