Former SportsCenter and NFL Live host Trey Wingo is aligning with Excel Sports Management for representation as he shifts his focus to online content and podcasting.
The former WME client is joining Excel’s digital media talent division, headed by former WME agent turned head of digital media talent, Ryan Orozco. After years as a legacy broadcast name, Wingo sought an agency that could help him “build something new” through podcasting, YouTube, live streaming and more.
Excel will represent Wingo in all areas by Orozco as his point agent and others like 2024 SBJ 40 Under 40 agent Kevin Hopkins, with a heavy emphasis on digital media strategy and commercialization. Orozco told SBJ that he see this as an “owned and operated” media play where Wingo owns his media properties and channels, like his YouTube channel and podcast, and controls how they’re used and monetized. Excel will sell against those assets by filling his ad inventory and structuring brand partnerships.
“We want more talent that thinks like Trey. He is the perfect example of where media is essentially shifting. We like that a lot,” Orozco said.
Wingo joins an Excel roster that includes media personalities sch as NBC Sports interviewer Cara Banks and Sky Sports broadcaster Paul McGinley. But the agency has started shifting some of its focus to content creators since Orozco joined the company last November. Excel recently signed sports media company Snapback Sports (250,000 followers on Instagram) as a client. The agency also helped former MLBer Anthony Rizzo to launch his podcast, “Lovable Reunion,” on The Volume.
In the near term, Wingo is expected to have a content presence around upcoming major golf tournaments to continue conducting interviews, including a recent conversation with Michelle Wie West about her return to the U.S. Women’s Open.
