AUGUSTA, Ga. -- SoFi is adding its second PGA Tour ambassador ahead of the Masters this week, with Justin Thomas agreeing to a sponsorship that will see him wear the brand on his right sleeve. Thomas is the second tour ambassador for SoFi, as it also signed Wyndham Clark to a deal two years ago around Masters week. Thomas and Clark both compete in TGL, which SoFi has rights as presenting sponsor. Additionally, SoFi recently signed LPGA player Charley Hull, who has committed to the WTGL, as its first female golf ambassador.
Thomas’s introduction to SoFi came in 2023, when he and CEO Anthony Noto played in and won the pro-am at the Arnold Palmer Invitational.
“Justin is a major winner [and] he’s going to be at the top of leaderboards,” Noto told SBJ this week. “We want to be where our members are and future members are. They need a relationship bank to help them do more.”
Thomas has been an apparel free agent this year after his deal with Greyson Clothiers expired, saying at the Players Championship: “I’m just kind of enjoying what I’m most comfortable in and whatever it is at that specific time.” Thomas hasn’t had a sponsor on his right sleeve since last summer. Wear SPF was on that spot through the Memorial Tournament last May.
Financials for Thomas’ SoFi deal weren’t revealed, though industry sources pegged it at likely between $1M and $2M annually. Thomas is repped by Lance Young of Excel Sports Management, while CAA works with SoFi on its golf sponsorships.
Thomas’ other sponsors include Titleist, Rolex, Troon Golf, Energy Transfer and logistics solutions provider Lineage. He also has an ownership stake in nutrition company LivPur and his own sunscreen brand, Wear SPF.
A handful of other players started new sponsorships this week. Justin Rose signed on with CEO advisory firm Teneo, while Jason Day debuted a new deal with TIAA.
