The Dallas Wings are naming the nation’s largest pharmacy chain CVS as their marquee jersey patch sponsor, in what CEO and Managing Partner Greg Bibb calls the largest average annual value deal in franchise history. As part of the undisclosed multiyear arrangement, the CVS logo will be displayed on the College Park Center court and the company will be presenting partner of the Junior Wings youth basketball platform. “More importantly,” Bibb said, “this relationship is going to allow us to go out and expand our reach in terms of the community through camps and clinics … and making sure we’re getting basketballs into the hands of as many youth as possible.”
The Wings handled the negotiations in-house, brokered by Bibb and the team’s head of corporate partnerships Jason Bitsoff. Bibb said the franchise originally connected with CVS through an existing relationship from its investment group. Once a tentative agreement was reached, CVS brought in Octagon to finalize the sponsorship. “One of the things that is great about CVS is their reach,” Bibb said, adding that there are approximately 9,000 retail pharmacy locations in the U.S. and that 85% of the population lives within 10 miles of a CVS pharmacy.
After drafting UConn’s Paige Bueckers No. 1 overall last season -- and pairing her with Arike Ogunbowale -- the Wings’ business metrics have been what Bibb described as “all green arrows up.” He said the franchise last season increased its total ticket revenue by 154% and its average ticket price by 79%. On the viewership side, the franchise averaged 1.2 million viewers per national broadcast last year, up 41% from their national viewership the season prior. Its local TV deal with Tegna reached 6.3 million homes across Texas, and its average local audience increased 411%. The Wings also played their first games at American Airlines Center, selling both out, and will play three more there in 2026.
CVS branding will be stitched into the marquee abdomen area of the jersey. Fintech company Albert, meanwhile, remains the Wings’ jersey badge sponsor, with its logo in the left chest area.
