The WNBA and Mars have inked a multiyear deal making the M&M’s brand the league’s official chocolate sponsor in a newly created category. Terms of the deal were not revealed.
As part of the deal, Mars plans to activate around the 2026 WNBA Draft on Monday night at 7pm ET with special fan experiences including an M&M’s‑branded photo booth and product giveaways. Additional activations are expected across league platforms over the course of the season.
This latest agreement comes as the WNBA gears up for its 30th season celebration, with the league rolling out a series of sponsorships, announcements and fan focused initiatives tied to the milestone year.
