One of golf’s most recognizable event artists is looking beyond the sport. Lee Wybranski, who has been responsible for the art behind events like the U.S. Open, Ryder Cup, PGA Championship and many more, has signed with WME for representation as he aims to extend the event-poster aesthetic he built in golf into new sports and entertainment properties. He’ll be represented by a team led by WME senior partner and talent agent Jason Hodes. This is his first time having an agent.
Wybranski, who has spent three decades shaping the way the sport looks and feels to fans and whose work has appeared at more than 40 major championships, said WME will help him expand his footprint. His business, Flagstaff, Arizona-based Wybranski Art & Design, currently sells paintings, merchandise like mugs, and golf club headcovers.
Though golf will remain the core of his business, Wybranski has already begun to test his style in other spaces. In recent years, he has added the 2018 NBA All-Star Game, 2023 Keeneland Spring Meet and the 2026 BNP Paribas Open at Indian Wells to his portfolio. He said WME will help him scale his business into new categories like collaborations and broader distribution through more apparel and collectibles. Wybranski is hoping to one day work with sports properties like the Olympics and Wimbledon.
On top of that, he said he’d like to see his work extend into a larger variety of spaces like the New Orleans Jazz & Heritage Festival and Albuquerque International Balloon Fiesta. It’s a fitting pairing as WME already represents hundreds of musical artists and has connections into the concert and live music industry.
At a time when AI-generated imagery is increasingly present in major event marketing, Wybranski said he is leaning into the appeal of human-made work.
“I’ve always hung my hat on handmade work,” he said. “I think there’s always going to be a niche market for things that are made by human hands. We’re doing something right because people keep buying them. I just want more people to see them.”
For WME, the agency is hoping the same visual language that has turned his golf posters into coveted pieces of fan culture can travel to other sports and tentpole events, creating a broader ecosystem of media, merchandise and licensed art around Wybranski’s recognizable signature style.
