US Squash has signed Hightower as its official wealth management sponsor, giving the national governing body a multiyear deal ahead of the sport’s inclusion in the 2028 L.A. Games.
The deal represents a significant step forward as US Squash works with Octagon to expand its commercial prospects. Octagon negotiated the deal on behalf of US Squash, with Peter Carlisle, managing director of Olympics, taking the lead. Financial terms were not disclosed.
“The community is really connected. It’s really passionate,” said Mollie Marcoux Samaan, CEO at US Squash. “It takes notice of those who are involved in supporting. So everyone involved in the sport, from the junior families to the college athletes, to the adult amateurs and our professional athletes, they’ll all really know that Hightower is our partner.”
The deal finds both organizations on a similar growth trajectory, said Hightower CMO Jenn Anderson. While the Chicago-based wealth management firm has done individual athlete deals before, its sponsorship with US Squash is the first with a property.
“The point in time for squash and Hightower are actually quite similar. We’re looking to really build out our consumer brand in a way that we’ve never historically been able to,” Anderson told SBJ. “I think similar for the squash community is working towards ‘28, just expanding the knowledge of the sport, the engagement. And so it felt like a really exciting time to partner with an organization that wanted to grow together.”
In addition to category exclusivity, Hightower’s assets include sponsorship of Desai Family U.S. Women’s and S.L. Green U.S. Men’s Squash Championships -- both this week at the Arlen Specter US Squash Center in Philadelphia -- and U.S. Open Squash Championships.
Hightower will activate with on-site hospitality and premium integrations, as well as thought-leadership engagements.
The sponsorship will aid in promotion of Hightower Signature Wealth, a direct-to-consumer brand the firm launched in October.
