NBA, AWS collab on new combine hub

Fans will be able to use the AWS NBA Draft Combine Hub to compare the current draft class's combine metrics to 25 years of historical data.
Fans will be able to use the AWS NBA Draft Combine Hub to compare the current draft class's combine metrics to 25 years of historical data. NBA

The NBA and AWS have revamped the way fans can follow along with the NBA Draft Combine, which starts on Sunday and runs throughout next week. The AWS NBA Draft Combine Hub powered by Amazon Quick will let NBA followers keep up with the testing of the prospective class of NBA players and see their results compared across 25 years of combine data.

The AWS NBA Draft Combine Hub is available through the NBA App and NBA.com. Ahead of the combine, the platform shows historical breakdowns of height vs. wingspan and leap & reach, with players color-coded by draft class. Amazon Quick is an agentic AI suite of tools the tech giant launched in October 2025, which specializes in insight, visualization and deep research.

“Our fans are always looking for deeper insights around our game and events like the NBA Draft Combine,” said NBA VP/Stats Technology Product Development Charles Rohlf. “We’re excited to launch the AWS NBA Draft Combine Hub, creating an immersive new destination.”

This fits into AWS’s broader effort to provide more data-driven tools for fans to use around their respective drafts. The company also developed the Draft IQ dashboard with the NFL, which it unveiled in 2025, and added an AI tool to the user experience for this year’s NFL Draft.

AWS became the league’s “Cloud and Cloud AI partner” last year, a five-year deal that also included the WNBA, G League, Basketball Africa League and NBA Take-Two Media.

Added AWS Head of Sports Marketing Ari Entin: “It’s another example of how AWS and the NBA are working together to bring fans closer to the decisions that shape the league, using AI and cloud technology to make the game’s data accessible to anyone who wants to go deeper.”



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