SponsorCX, a SaaS platform that helps rights holders manage its sponsorship deals, has announced its Series A funding round. While specific financials weren’t shared with SBJ, this round was a “significant multi-million dollar investment,” according to a company spokesperson.
The round was led by Kickstart, a Utah-based firm that focuses on pre-seed and seed round investments. Kickstart also spearheaded the SponsorCX seed round that was announced last year, which totaled $4.6M. Also participating in the Series A was BlueprintEquity, Capital Eleven, Frazier Group, Helm Ventures, as well as a handful of returning investors.
This investment will go toward the expansion of AI capabilities. SponsorCX counts the Sacramento Kings, Portland Timbers and the ECHL among its clientele.
