Futures trading platform NinjaTrader joining UFC’s White House card, ‘DWCS’ as sponsor

Futures trading platform NinjaTrader is the latest brand to sign on with UFC around next week’s Freedom 250 card at the White House, as corporations look to advertise around the unprecedented fight card. The Chicago-based NinjaTrader company lets users trade in the futures markets, and it will become the official futures trading partner of the TKO Group property in the U.S. and Canada. Its logo will appear in the Octagon for next week’s fights on the South Lawn of the White House and it will be presenting partner of the watch party at the Ellipse park across the street. The company will also become the presenting partner of “Dana White’s Contenders Series,” playing off how that TV show is focused on finding the future pipeline of talent for UFC. In that show, which will air on Paramount+, the fighter kits, walkout gear and corner team apparel will have NinjaTrader branding. Terms were not shared in a press release seen by SBJ. Other sponsors of the Freedom 250 card are Crypto.com, Ram trucks, Supersure and Exodus. The company describes trading on futures as “an agreement to buy or sell an asset or security for a set price at a set date in the future.”