The USTA has signed a multiyear deal with Electrolit to add the electrolyte drink to the U.S. Open sponsor roster. Financial terms were not disclosed. CAA assisted both sides on the deal. Electrolit will be designated the U.S. Open’s “official electrolyte beverage,” a sub-designation within the broader sports drink category (for which the U.S. Open has not had a sponsor since BodyArmor from 2020-22). Electrolit will be made available to U.S. Open players in branded coolers both on-court and in player-facing areas; receive rotating virtual logo visibility during ESPN broadcasts of U.S. Open main draw matches; and activate promotional space on the U.S. Open grounds.
Since the conclusion of the 2025 U.S. Open, the USTA has inked Ralph Lauren (official outfitter) to a six-year extension that begins in 2027 and added tech companies Harvey AI (official legal assistant) and Oura (official wearable fitness device) to newly created sponsor categories.
Electrolit is owned by the Mexican pharmaceutical company Pisa, distributed in the U.S. by Keurig Dr Pepper, and has a U.S. office in Houston and manufacturing facility in Waco. According to Beverage Digest’s 2025 data, it commanded 1.8% of sports drink market share in the U.S. by volume last year, trailing Gatorade (58.8%), Powerade (17.9%) and BodyArmor (7.7%). Within tennis, Electrolit also sponsors the Miami Open ATP Masters/WTA 1000 tournament (through its 2026 edition), WTA No. 1 Aryna Sabalenka and ATP No. 87 Emilio Nava. Elsewhere in sports, it sponsors the NTT IndyCar Series’ Grand Prix of Arlington, IndyCar driver Pato O’Ward, NWSL player Michelle Alozie, USMNT player Timothy Weah and internet influencer Tristan Jass.
