Personalized nutrition app Hexis has raised a $2.1M seed round led by Apex Capital, which previously led its $2M pre-seed round in 2024. Also supporting the investment was Enterprise Ireland, ScaleX Investments and Sheffield United’s leading goal scorer, Patrick Bamford.
Hexis works with nearly 40% of Tour de France riders and 50% of Premier League clubs and is working to broaden its geographic reach with a particular focus on the US market. CEO David Dunne said the funding would support further product development and scaling.
“We very much want Hexis to be the global nutrition operating system for human performance,” said Dunne, who co-founded Hexis along with Sam Impey. “As sleep, as other areas of wearable tracking have evolved, nutrition has lagged behind because it’s a hard problem to solve, and it doesn’t require just a product team. It requires deep domain expertise, tacit knowledge, people that have been on the front line and have worked with hundreds and thousands of athletes and individuals across a range of environments and contexts.”
Hexis has multiple integrations with popular wearables and fitness apps such as Training Peaks, Apple Health, Fitbit, Garmin, Oura, Polar and, most recently, Whoop. It also syncs with enterprise trainings technologies such as Catapult and STATSports. Last year, the startup moved its headquarters from London to Dublin, where Enterprise Ireland has been a key supporter.
Dunne has worked in team setting across professional soccer, rugby and basketball as well as Team Europe in golf’s Ryder Cup, while Impey formerly led nutrition at British Cycling, the sport where Hexis first gained significant traction. The company supports eight Tour de France teams, including EF Pro Cycling, INEOS and Uno-X.
“If we look at innovation in general in sport, it typically starts in endurance sports because the margins are so fine,” Dunne said. “And then, over a period of time, what the endurance athletes have starts to bleed down and trickle down into the team sport athlete and then into the everyday athlete and the consumer. And we’re seeing the same thing here.”
