Australia’s National Rugby League has inked “a landmark” $3.68B (all figures U.S.) broadcasting deal with DAZN and the Nine Network. While the seven-year extension with the game’s existing rights holders “retains the status quo” in terms of broadcast partners, the “sheer size of the deal means rugby league has never been better placed to grow beyond its current boundaries.” A “key plank of the seven-year deal” with Foxtel, and its parent company DAZN, “is the ability to take the game around the globe.” DAZN has about 100 million subscribers in 200 countries “who will now have access to rugby league” (THE AUSTRALIAN, 7/7). The deal is a “major hike on the previous five-year agreement with the same broadcast partners,” which was worth about $1.39B (REUTERS, 7/7).
NRL inks biggest broadcasting deal in Aussie history with DAZN, Nine
