LA28 has long been on the clock to deliver its Games, and now it has just two years to go. The organizing committee tasked with hosting the first domestic Olympics and Paralympics in a generation marked the milestone by opening registration for its volunteer program. With just 731 days to go, here are where things stand on the business side:
Sponsorship: The joint venture between LA28 and the USOPC, U.S. Olympic and Paralympic Properties, has already crossed $2B in sponsorship sales. Since it took the handoff from Paris in 2024, it has announced nearly two dozen deals, including adding Honda, Starbucks, Google, Intuit, Korn Ferry and JPMorgan Chase at its highest level of sponsorship. There’s reason to be optimistic about what’s ahead as several categories -- including consumer packaged goods, retail, energy and logistics -- remain open. With a $2.5B target to help fund its current $7.1B budget, LA28 can sell venue naming rights -- something no organizing committee has done before. That pilot program approved by the IOC has already helped LA28 sign its deals with Honda and Intuit, which will retain their names on their arenas during Games time.
Ticketing: Organizers sold nearly 4 million tickets in its first release and will see a second drop this summer. Visa cardholders have a presale window later this month before the larger release in early August.
More to come: With the clock ticking, news will continue to roll out over these next 24 months. LA28 organizers anticipate they will need up to 60,000 volunteers to pull off the Games. Within the next year, they are expected to reveal the torch relay -- which LA28 has already committed to touring all 50 states -- and mascots.
