Augusta National Golf Club’s off-site hospitality offering is now around $20,000 per ticket as it enters its fourth year in 2027. Map & Flag, located across Washington Road from ANGC, was said to have been priced around $17,000 for a weekly pass over its first three years.
But sources said Map & Flag passes in 2027 are going for $19,000 each before tax, which would take individual badges over $20,000. Map & Flag badges, which include entry to the golf tournament, traditionally have been sold on a weekly basis rather than daily.
Map & Flag, which is a short walk from ANGC, opened in 2024 and now features two full levels of unlimited premium food, beverages and even entertainment options. Patrons inside Map & Flag also have access to a dedicated merchandise shop, which last year had substantially shorter wait times than those inside the main pavilions at Augusta National.
The Masters is widely known as one of the only sporting events in the world to not allow cell phones on the course, and that tradition has continued at Map & Flag. The venue’s website clearly states that cell phones, cellular capable devices, beepers, electronic devices and tablets are prohibited. The Masters also requests that patrons refrain from taking photos inside Map & Flag.
It’s not known how many badges the Masters sells to Map & Flag -- a common refrain among club officials is “just the right amount.” Augusta National works with On Location on the operation of Map & Flag.
Alongside Map & Flag, Augusta National in 2024 launched its “Official Masters Hospitality,” a full-service program throughout the week that can be catered to individual buyers. Berckmans Place, the Masters’ most premium hospitality option, debuted in 2013 to the right of the par-4 5th hole.
The Masters did not raise general ticket prices for 2027.
Augusta National did not comment for this story.
