- RAJ Sports signed a wide-ranging sponsorship with AI-infused customer data platform Treasure AI that will include assets and technology deployments with the NWSL’s Portland Thorns and WNBA’s Portland Fire, my tech teammate Rob Schaefer breaks down here.
- The ATP rolled out an activation last week with Spotify, branded “Tour Sounds,” which features playlists curated by tennis pros, Schaefer also notes.
- Popular sports app provider YinzCam used AI and World Cup data to ship novel features to its users every day over the first few weeks of the tournament, SBJ’s Joe Lemire reports.
- Sponsorship management platform PlayMaker Software is beta-testing a conversational tool called PlayMaker AI.
- Paciolan launched PAC SMS Marketing, an integrated text messaging channel that client schools can access in the existing Paciolan Marketing Automation platform, writes SBJ’s Grace Kut.
- Whoop founder and CEO Will Ahmed said the wearable technology company had “lots of players” using its health-tracking device at the World Cup.
- Canadian technology company Mobii Systems Group, which supplied LIV Golf’s “Any Shot, Any Time” features during its broadcasts, is suing the league for unpaid invoices and lost revenue amounting to more than $1 million.
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