- The latest SBJ Sports Media Podcast features host Austin Karp enlisting SBJ’s Alex Silverman, Bret McCormick and Richard Deitsch for a deep dive on the 2026 FIFA World Cup. Deitsch and Karp look back on the media milestones, and Silverman and McCormick share insights from the host cities and venues they visited during the tournament.
- Hendrick Motorsports driver Alex Bowman signed a one-year extension with the team through 2027 and plans to retire from full-time competition after that, opening a position at one of NASCAR’s premier teams starting in 2028, reports SBJ’s Adam Stern.
- The Premier League is launching an experiential event dubbed “Coast to Coast” in the U.S. to help launch the 2026-27 season with all 20 clubs hosting free watch parties and activation areas, writes Karp.
- Noah Lyles is working with Onyx Authenticated to create a 2026 track and field trading card set as well as autographs and race-worn memorabilia, reports SBJ’s Joe Lemire.
- Upshot League, the professional women’s basketball league co-founded by former WNBA President Donna Orender that launched earlier this year, signed AI startup AirPLAi Sports to power several of its workflows, notes SBJ’s Rob Schaefer.
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