Closing Bell

PUBLISHING NOTICE: Closing Bell will not publish Friday, April 3. It will return Monday, April 6.

Main Street Sports will officially wind down this month, NBA teams can seek new TV deals...Arena authority to decide on Lenovo Center renovation’s second phase options...Fab Five reuniting for alt-cast around Michigan’s Final Four game.

Main Street Sports to officially wind down, NBA teams free to seek new TV deals

The NBA on Wednesday told Main Street’s 13 NBA teams that they can begin signing new in-market deals for the 2026-27 season. Main Street Sports Group

Main Street Sports Group will officially wind down after the first round of the NHL playoffs, SBJ learned Thursday, while sources said Main Street’s 13 NBA teams were informed in a league call Wednesday that they will likely be reimbursed some portion of this year’s lost rights fee payments.

The development is a prelude to seismic change in the local TV industry, with the NBA, for instance, telling the Hawks, Hornets, Cavaliers, Pistons, Pacers, Clippers, Grizzlies, Heat, Bucks, T’Wolves, Thunder, Magic and Spurs that they can begin signing new in-market deals for the 2026-27 season, which is tantamount to a free-for-all.

For linear -- where the rights fees will likely be under $10M annually -- many of those teams could either switch to local over-the-air channels or their own in-house networks, such as the Cavaliers’ Rock Entertainment Sports Network. For streaming (and even linear, as well), the NBA is urging teams to sign one-year deals or packages with at least a one-year exit clause, in the event the league does not launch a national streaming platform until the 2027-28 season. But sources said there is a sense multiple teams could shift to a streaming-only template for next season with platforms such as DAZN or Victory+ -- which would be a first for NBA teams.

While it was almost a forgone conclusion for months, Main Street’s lenders on Thursday officially signed the paperwork to wind down the business -- for the NBA on the last day of its regular season April 12 and for the NHL after any of its seven teams (the Hurricanes, Blue Jackets, Red Wings, Kings, Wild, Predators and Blues) finish the first round of the playoffs. The NHL opening round is expected to begin April 18, with all of the best of seven series likely to end by the end of the month or conceivably early May.

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Arena authority to decide on Lenovo Center renovation’s second phase options

A menu of Lenovo Center renovation options was shared with the Centennial Authority board during its Thursday meeting. Hurricanes

A menu of Lenovo Center renovation options was shared with the Centennial Authority board during its Thursday meeting as the second phase of a roughly $300M project prepares to commence summer 2026.

Gensler, the project’s designer, provided a slew of options to the board members, whose constituents include the arena’s tenants, the Hurricanes and N.C. State men’s basketball team.

The board will vote in May on which aspects to commence this summer ahead of a bond sale to fund the remainder of the project. During another meeting in the fall, the remainder of the project scope will be voted on.

Second phase work will begin in June. The arena is expected to close in July and August for major construction, but work will be ongoing in some form through completion in 2028. A related and much larger mixed-use project will take far longer.

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Fab Five reuniting for alt-cast around Michigan’s Final Four game

(l-r) Chris Webber, Jalen Rose, Juwan Howard, Jimmy King and Ray Jackson will reunite for a Final Four alt-cast.
(l-r) Chris Webber, Jalen Rose, Juwan Howard, Jimmy King and Ray Jackson will reunite for a Final Four alt-cast. GETTY IMAGES

Michigan’s Fab Five are back, as TNT Sports and CBS Sports are bringing the famed squad from the 1991 recruiting class back together for an alt-cast around Saturday night’s men’s Final Four game against Arizona. TruTV and HBO Max will air the alt-cast featuring Chris Webber, Jalen Rose, Juwan Howard, Jimmy King and Ray Jackson. A traditional telecast of the game will be available on TBS and TNT as well. The five former players will be on-site in Indianapolis for the event, marking the one of only a select few times where they have reunited in person. TNT Sports’ Adam Lefkoe will host the telecast, with the network’s Bert Bondi -- who happens to be from Detroit -- producing the game. The connection to Rose and Webber was easy for TNT Sports, which was using both former players as college basketball analysts this season.

TNT and CBS last experimented with team-specific alt-casts for the Final Four in 2015, when it did “Team Streams” for each of the teams.

Report: ESPN expected to change No. 2 NFL booth after league deal

INGLEWOOD, CALIFORNIA - DECEMBER 08: A general view of the field prior to the game between the Los Angeles Chargers and the Philadelphia Eagles at SoFi Stadium on December 08, 2025 in Inglewood, California. (Photo by Katelyn Mulcahy/Getty Images)
ESPN is “expected to change its No. 2 NFL game-calling team” of Chris Fowler, Dan Orlovsky and Louis Riddick following its NFL deal. Getty Images

ESPN is “expected to change its No. 2 NFL game-calling team” of Chris Fowler, Dan Orlovsky and Louis Riddick following its NFL deal, according to sources cited by THE ATHLETIC. There is a “high likelihood” that the seven extra games included in the deal “will be international,” which would not allow Fowler, ESPN’s No. 1 college play-by-play announcer, to be regularly available, while also taking Orlovsky and Riddick out of the country for their studio work for a few days. Sources noted that former NFLer Jason Kelce has “emerged as a dark horse candidate on the analyst side,” while NFL Network’s Kurt Warner is “also in the mix.” Kelce is a studio analyst on ESPN’s “Monday Night Countdown.” ESPN’s Dave Pasch and Mike Monaco are “contenders to be a part of the new booth as play-by-play announcers.” ESPN execs are “still sorting out their plans,” and “other candidates, like Bob Wischusen, could emerge" (THE ATHLETIC, 4/2).

Sun detail farewell plans for final season in Connecticut

Connecticut Sun Sunset Season
The Sun “plan to celebrate the team’s ‘Sunset Season’” in Connecticut in 2026 ahead of a move to Houston in 2027. Sun

The Sun “plan to celebrate the team’s ‘Sunset Season’” in Connecticut in 2026 after a deal was reached to sell the team to Rockets owner Tilman Fertitta for a reported $300M and move to Houston in 2027, pending WNBA approval. This will end a 23-year run after the team moved from Orlando to Connecticut in 2003. The franchise’s final season in Connecticut will see a “new and specially-designed Sunset Season logo” that will “appear on limited edition merchandise, digital platforms, select game day giveaways, and in‑arena branding throughout the year.” The team will “play on a sunset-themed home court” at Mohegan Sun Arena and invite back former players and coaches for “special recognition moments and storytelling features.” The Sun also will “host a Homecoming game.” Original Day 1 Season Ticket Members will “receive an exclusive commemorative gift” (WTNH.com, 4/2).

Florida AD says Bell Hill Griffin Stadium renovation will no longer impact capacity

Initially, it was feared that Ben Hill Griffin Stadium could “lose as many as 3,000 to 5,000 seats” due to widening concourses. Doug Engle/USA TODAY NETWORK

Univ. of Florida AD Scott Stricklin said that capacity of the 88,548-seat Ben Hill Griffin Stadium “won’t be impacted in its multi-million-dollar renovation” of the facility. Initially, it was feared that UF could “lose as many as 3,000 to 5,000 seats” due to widening concourses to make the stadium compliant with the American with Disabilities Act. However, as UF nears completion of the design phase of the project, there “appears to be potential solutions to keep seating capacity at its current level.” Stricklin said that the renovation is “essential to the long-term success of the football program, because it will create a more modern, fan-friendly facility that will drive revenue” (GAINESVILLE SUN, 4/2).

A survey sent to fans “stirred enough chatter that Stricklin wanted to make it clear that part of what has made Florida Field one of the toughest places to win over the last few decades won’t change.” Stricklin said that “formal renderings, seating concepts, total project budget and a projected construction timeline will be released later this year.” The stadium facelift is “expected to be done in phases” (AP, 4/2).

Bills, Kaleida Health extend deal, agree to training center naming rights

Bills logo
Kaleida Health signed an extension of its agreement with the Bills that will see it receiving naming rights to the team’s training facility. Getty Images

Kaleida Health signed an extension of its agreement with the Bills that will see it receiving naming rights to the team’s training facility, which will be named the Kaleida Health Performance Center. Kaleida will continue as the official healthcare provider of the team. The Bills and Kaleida Health have 10 years of previous partnership (Bills).

The Bills’ training facility -- formerly known as the Adpro Sports Training Center -- is a “one-stop shop” for Bills’ players and staff, and includes training, practice and recovery facilities, as well as outdoor and indoor practice fields and corporate offices. The terms of the deal were not disclosed (BUFFALO BUSINESS FIRST, 4/2).

Sports Media Pod: Women’s Final Four is the real viewership story

On this week’s Sports Media Podcast, SBJ special contributor Richard Deitsch makes the case that the women’s tournament is actually the more interesting viewership story in 2026. Deitsch and SBJ media reporter Austin Karp discuss UConn, South Carolina, UCLA and Texas -- and how the post‑Caitlin Clark landscape has reshaped expectations.


Trailer Teaser....

Netflix posted the trailer for the fourth season of “Full Swing,” the docuseries that looks at the lives of professional golfers.

ESPN shared the on-air promotion for “Sports Heaven: The Birth of ESPN,” the upcoming documentary about the launch of the network. It premieres Monday at 8:30 pm ET on ESPN.


Speed Reads....

Youth baseball and softball platform Perfect Game is moving its All-American Classic showcase to Citizens Bank Park in Philadelphia for 2026, with the game taking place on Aug. 16. CBP is also the site of the 2026 MLB All-Star Game (Mike Mazzeo, SBJ).

The Big South Conference will be the “first league in Division I sponsoring women’s flag football as its 19th sport starting with the 2027-28 year.” Five full-time programs -- Charleston Southern, Gardner-Webb, Radford, UNC Asheville and USC Upstate -- have “received support from the NFL launching its programs” (AP, 4/2).

Boston Legacy FC announced a multiyear regional media agreement with WBTS-NBC and NBC Sports Boston. NBC 10 and NBC Sports Boston will have live coverage of 13 matches during Legacy FC’s inaugural NWSL season (Boston Legacy FC).

Raising Cane’s reached a deal with the Pro Football HOF that includes title sponsorship rights for the Concert for Legends and the Sugardale Fan Fest stage held near the HOF’s Canton campus (Pro Football HOF).

Former MLBer Ryan Howard has joined hard soda brand Crooked Pop as an investor (Crooked Pop).

Bucks F Giannis Antetokounmpo has inked a multiyear agreement with IM8, making him a global sponsor of the brand and the latest athlete shareholder of Prenetics Global Limited (IM8).

On Location has “made its hospitality packages available for purchase” for LA28 in tandem with the news that tickets are available for pre-sale for residents in select California and Oklahoma counties (HOLLYWOOD REPORTER, 4/2).

EverPass Media has expanded its commercial distribution agreement with Netflix. The first event of the agreement is the Tyson Fury vs. Arslanbek Makhmudov fight on April 11 (EverPass Media).


Quick Hits....

“They better have some Konnor Griffin jerseys in the store ready to go" -- MLB Network’s C.J. Nitkowski, on the Pirates calling up the No. 1 MLB prospect ahead of Friday’s home opener (“Loud Outs,” MLB Network, 4/2).


Around the World....

Italian Football Federation President Gabriele Gravina held “an emergency meeting” on Thursday, during which he “tendered his resignation following the team’s failure to qualify for the World Cup” (GOAL, 4/2).

DAZN and TikTok have reached an agreement to offer U.K. and Ireland users the chance to livestream a Serie A fixture on TikTok for the first time (DAZN).

Sheffield United owners Steve Rosen and Helmy Eltoukhy are “being sued for ‘fraud’ over the deal to buy the club” (London TELEGRAPH, 4/2).


Social Scoop....


Daily Download....

Lego released an ad starring soccer players Lionel Messi, Cristiano Ronaldo, Kylian Mbappe and Vinícius José Paixão de Oliveira Júnior promoting the brand’s new set of figurines of the players.


Daily Digit....

36% -- The year-over-year increase in viewership from the 2026 AdventHealth Major League Volleyball All-Star Match, which aired nationally on CBS on Saturday and averaged 562,000 viewers. Last year's edition also aired on CBS (Major League Volleyball)

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I think the ship has sailed. It's run its course.
Alabama AD Greg Byrne, on believing the SEC Championship football game should be no more.
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