The MLS Players Association exercised an option in 2025 to increase its equity stake in OneTeam Partners by $5.1M, while also making an initial $1M investment in the firm’s global licensing business, OneTeam International. The moves came as the union’s licensing revenue from OneTeam grew 15.6% year ...

NBC Sports will carry 17 matches from this year’s fourth edition of The Soccer Tournament (TST) across NBC, Peacock and NBCSN. The one-year deal will provide the seven-on-seven soccer event with its first appearance on live broadcast TV in the U.S.

The Galaxy have hired Jessica Jacobi from ski resort and lifestyle brand Aspen One to serve as their new CMO, signaling a push toward a more data-driven approach to the AEG-owned club’s fan acquisition and engagement strategy. The role is Jacobi’s first in professional sports after spending the past...

The World Sevens Football women’s soccer tournament will hold its third edition this May at Brentford FC’s Gtech Community Stadium in West London.

Kroenke Sports & Entertainment will welcome up to 3,500 Avalanche and Nuggets fans to watch each of the teams’ home playoff games outside Ball Arena. The new fan zone and viewing area will be known as Avs Alley for Avalanche games, with Key Bank serving as the presenting sponsor, and Base Camp 5...

Even after three decades with an NHL team, Anaheim Ducks CMO Merit Tully still views Orange County as an emerging hockey market in which fan acquisition requires a stronger push than in the sport’s traditional hotbeds. It’s exactly the type of challenge the NHL’s Industry Growth Fund was designed to...

The NY/NJ host committee for this summer’s World Cup has revealed plans for a Jersey Fan Hub at Sports Illustrated Stadium that will operate on select days throughout the 39-day competition. The announcement comes after the committee scrapped plans to stage an official FIFA Fan Festival at Liberty S...

The Predators are taking their local telecasts over the air beginning next season under a multiyear agreement with Scripps Sports. The company’s ION station in the Nashville market, WNPX-TV, will carry all preseason, regular-season and first-round playoff games not designated as national TV exclusiv...

The Rapids are beginning the process of developing an updated visual identity after surveying nearly 5,000 fans over four months. The club, which is working with Dallas-based creative agency ModestWorks and soccer-specific marketing firm Name + Number, will keep its name and retain burgundy as its p...

American Dream, a 3 million-square-foot retail and entertainment complex in New Jersey, is positioning itself as an unofficial commercial and hospitality hub for this summer’s FIFA World Cup.