Scott O’Neil plans for LIV 2.0: A new competition format, player equity and team sales
A crowd of attendees at SBJ’s CAA World Congress of Sports in April was enjoying an evening cocktail when the rumor began to spread like wildfire: Saudi Arabia’s Public Investment Fund was about to pull the plug on LIV Golf.
World Cup arrives at SoFi with sponsors, stars and fanfare
INGLEWOOD, Calif. — If there were a lot of empty seats at SoFi Stadium on Friday night, it was only because so many fans spent much of the game on their feet.
U.S. Soccer House to welcome fans throughout World Cup group stage
VENICE BEACH - The first fan arrived at 4:45am on Thursday morning ahead of the opening of the U.S. Soccer House.
L.A. Coliseum hosts raucous fan festival for start of World Cup
LOS ANGELES -- The Los Angeles Memorial Coliseum was a sea of green on Thursday, as Mexican fans turned out in droves for El Tri’s tournament-opening World Cup match against South Africa.
X Games League sells teams in L.A., Park City
The X Games League’s team sale efforts continue, with private equity executive Allen Thorpe acquiring the teams representing L.A. and Park City. L.A. was previously announced for the XGL’s upcoming summer competition, while Park City has now been revealed as a winter team.
Puma debuts Nitro soccer cleat, VP says athlete safety a priority
HOLLYWOOD -- Puma is using the World Cup to debut the Ultra Nitro 7, its newest soccer cleat. That public rollout began on Wednesday, when Puma opened its Hollywood creative studio to media, content creators and local youth soccer players to show off the “Nitro Lab,” a showcase of the new model and ...
PSG opens ‘La Maison’ Los Angeles footprint ahead of World Cup
LOS ANGELES -- French soccer club Paris Saint-Germain will open its Ici C’est Paris La Maison activation on Thursday, as part of the club’s efforts to create cultural touch points with soccer fans around the world.
Los Angeles kicks off World Cup with star-studded party
LOS ANGELES -- On Tuesday night, an invite-only crowd of nearly 300 congregated at the Los Angeles Memorial Coliseum for the L.A. host committee’s official World Cup kickoff party. Celebrities including American soccer legend Mia Hamm, actors Will Ferrell and Brendan Hunt, former NBA player Robert H...
Steve Cohen acquires WTGL team
Mets owner Steve Cohen will be announced today as the owner of the WTGL team for N.Y. Cohen, investing through his Cohen Private Ventures, already owns TGL’s New York Golf Club and has a stake in PGA Tour Enterprises through the Strategic Sports Group.
Edge Markets raises $29M Series A for gambling bank accounts
Edge Markets, which offers gambling-specific banking products, has raised a $29.2M Series A funding round. VC firm CoinFund led the round, with participation from Bullpen Capital, Indicator Ventures, Mantis VC and Stepstone Group.