Inside CBS’s shot, commercial inventory for Masters
CBS showed 391 shots during its coverage of the Masters on Sunday, including all 71 of Rory McIlroy’s round as he went on to win his second straight Green Jacket. McIlroy was the only player to have all shots shown during Sunday’s broadcast. Cameron Young, who played in the final pairing and finishe...
ESPN has second-most-watched Masters Par 3 contest despite Kelce criticism
ESPN had its second-most-watched Masters Par 3 contest ever on Wednesday, despite some vocal pushback against its inclusion of Jason Kelce in the coverage.
SoFi CEO pushes for broadcast window consistency with next TGL rights partner
AUGUSTA, Ga. -- TGL is in the midst of media rights negotiations with its ESPN contract expiring, and presenting sponsor SoFi is eyeing more consistent broadcast windows in the league’s next deal.
Augusta National’s under-the-radar new addition? ‘Governors Lodge’
AUGUSTA, Ga. -- Augusta National Golf Club’s new Player Services Building was easily the most talked-about new piece of construction for this year’s Masters Tournament. But there was another new build that a small handful of industry executives were buzzing about on Wednesday: The “Governors Lodge.”
Blitzer’s Bolt Ventures adds new golf property
David Blitzer’s Bolt Ventures has made another investment in golf by acquiring the Hurricane Junior Golf Tour. Bolt Ventures already has invested in TMRW Sports and its Jupiter Links Golf Club of the TGL. The HJGT is for players 8-18 and hosts more than 300 events annually at 250 courses across 24 s...
Under the oak tree: Key sports business figures congregate at the Masters
AUGUSTA, Ga. -- Wednesday afternoon was the busiest time of the week under Augusta National’s massive clubhouse oak tree. LIV Golf had its first big contingent on the grounds this week, with Scott O’Neil, Chris Heck and Katie O’Reilly among those seen just after lunch. O’Neil at one point was engage...
Augusta’s Ridley details meeting with PGA Tour’s Rolapp, pro golf collaboration
AUGUSTA, Ga. -- Augusta National Golf Club Chairman Fred Ridley said Wednesday that he and PGA Tour CEO Brian Rolapp spent half a day together in February talking about how the organizations could collaborate on pro golf moving forward.
SoFi adds Justin Thomas as new ambassador
AUGUSTA, Ga. -- SoFi is adding its second PGA Tour ambassador ahead of the Masters this week, with Justin Thomas agreeing to a sponsorship that will see him wear the brand on his right sleeve. Thomas is the second tour ambassador for SoFi, as it also signed Wyndham Clark to a deal two years ago arou...
Masters Tuesday: Ongoing golf changes still a hot topic
AUGUSTA, Ga. -- Tuesday at the 90th Masters brought more discussions around the PGA Tour’s planned schedule changes, as well as the pressure facing the tour to deliver more details when CEO Brian Rolapp meets with the media in late June at the Travelers Championship. Rolapp announced his bold intent...
Masters 2026: Buzz builds around 90th playing
AUGUSTA, Ga. -- Masters week kicked off Monday with a busier-than-normal feel at Augusta National Golf Club ahead of the 90th playing of the tournament. Monday of tournament week is typically quiet as players and patrons arrive for the first time. Last year’s Monday was a near total washout due to h...