GSE Worldwide bringing Laser Wolf pop-up to golf’s U.S. Open
Laser Wolf, the award-winning restaurant that has locations in Philadelphia and Brooklyn, will be on site at next month’s U.S. Open on Long Island.
LIV Golf makes several executive moves as it hits open market
LIV Golf this week made a number of executive moves as it tries to secure new funding following the Saudi PIF’s exit. In an internal memo that was viewed by SBJ, LIV said it was hitting the market this week with “LIV 2.0″ and announced a number of executive moves to go along with it.
LIV Golf drops some streaming features amid league’s ongoing changes
LIV Golf dropped a handful of premium streaming features around its Korea event this week as the league continues to evaluate its future.
T-Mobile adds to golf portfolio through new USGA sponsorship
T-Mobile is increasing its investment in golf through a new multiyear deal with the USGA that covers the U.S. Open, U.S. Women’s Open and other championships the organization hosts. T-Mobile becomes the official 5G network partner of the tournaments and also said it will be providing a mobile “Rules...
Ally continues putting its stamp on U.S. Women’s Open, with a twist
Ally is in its third year as the presenting sponsor of the U.S. Women’s Open, and the bank is bringing a twist to this year’s tournament at Riviera Country Club in L.A. Ally, which is also the official banking partner of the USGA, will bring its “Ally House” activation to Santa Monica Boulevard on t...
PGA Tour shuffles Florida events for 2027 season
A handful of notable changes are coming to the PGA Tour’s Florida Swing in 2027 as the organization continues to evolve. The tour sent a memo to players earlier Tuesday announcing the changes, which include new dates for the Arnold Palmer Invitational, Cadillac Championship and Valspar Championship....
Dan Sullivan remains a constant in the Memorial Tournament’s success
No one could blame Dan Sullivan at the time.
Fox speeds to easy ad sellout for Indy 500
Fox Sports’ strong viewership for its Indianapolis 500 debut last year was just one of the factors in the network easily selling out of ad inventory for this Sunday’s race. Fox Sports EVP/Ad Sales Mark Evans said the network has been sold out for “a while” for its second year airing the Greatest Spe...
Winners of the 2026 Sports Business Awards
NEW YORK — The 19th annual Sports Business Awards were celebrated Wednesday night at the Marriott Marquis Times Square.
PopStroke taps Matt Corey for C-Suite role
Golf entertainment property PopStroke has tapped former Lightning and PGA Tour CMO Matt Corey as its new chief growth officer. Corey was the CMO at the tour from 2019-2022 and for the Lightning from 2022-2025, and joins PopStroke in the newly created CGO role. Before joining the PGA Tour in 2019, Co...